Grocery and Retail labeling and display signage define your product image and brand. These
elements are vital in conveying your message to the consumer to engage and move the
consumer to purchase.
Most retail labels are paper but many point-of-purchase labels are the key to product
differentiation and customer engagement and may be colorful and eye catching. Retail
labels range from price labels printed on matte paper to consumer goods labels that are printed for
high brand recognition on more premium materials like glossy paper or film. Most products purchased carry a UPC code label (Universal Price Code), and many items also carry a QR (Quick Response)
code to give added information about a product, sale information or link to a retailers’
website.
The Merchandiser® allows you to tie all of your labeling and signage together for a consistent
look. This includes product labels, print-your-own shelf labels, signage for your cases, salad bar,
cheese department, etc. M&M Label Company can help determine which labeling and signage are
right for your grocery and retail application.